Knowing your customers

Step one: Who are your customers?

The first question to ask is: who are your customers? The answer may seem obvious, but it’s important to get into their heads and think like them. Are they men or women? What are their demographics, profession and goals? What age range do they belong to? What types of problems are they looking to solve? How much do they spend, and how often can they be expected to buy from you? What will they want in the future? The answers to these questions will help you get a better understanding of your customers, and tailor your product or service to meet their needs.

Step 2: What are their goals?

Your customers have goals. So, according to their needs and what you suggest would drive them to purchase. For example, losing weight, having beautiful skin or hair and more. Knowing what your customers want will help you tailor the product or service, you are offering accordingly. It will also help you create a more effective sales funnel. A sales funnel can be described as a way to guide potential customers through a series of steps to help them make a purchase. While there are many different types of sales funnels, at their core they all have a similar structure.

Step 3: What problems are they looking to solve?

This is one of the most important questions to answer. When you know what are the problems your customers are looking to solve, you will be able to create a product or service that solves it effectively. By knowing the problem, you can also identify the solution. The solution can either be a product or a service.

For example, if you want to create a skin care product, you should be able to know the problem that makes most skin care products not effective. If you are an entrepreneur in the health and wellness industry, you can come up with a weight loss solution.

If you are thinking of creating a skin care product, here’s a quick way to identify the problem:

Grab a random person between 20 and 30 years old and question them about the biggest problem they have with their skin. If you are talking to a woman, she will probably tell you that she has blackheads. If you are talking to a man, he might tell you that he has dark spots.

The next step is to solve the problem. As an entrepreneur, you have to be creative. For example, if you want to create a skin care product, then you need to find an efficient formula that can help to remove blackheads and dark spots from the face.

Step 4: What makes you different?

What makes you different from your competitors? This difference can be seen according to some criteria: your service, product quality, availability of stock, after sales support, or price. Whatever it is, make sure you highlight it in your marketing strategy and present yourself as a company that is different from the rest.

Step 5: What makes you stand out from your competitors?

You must be able to differentiate yourself from your competitors. If customers are not able to recognize what makes you different from others, your business will not survive, that is what we call competitive advantage. You need to be able to identify your competitive advantage and use it to attract more customers.

Step 6: What is your unique selling proposition?

A Unique Selling Proposition (USP) is a statement that describes what makes your product or service unique. A good USP will help you stand out from the competition. It must be different and unique as it will help you increase your market share and make your customers remember you easily. What makes your product or service unique is what differentiates it from your competitors.

When it comes to skin care, your USP could be the range of services that you offer to your customers, the products that you sell, the quality of the ingredients that you use or anything else that makes you unique.

Step 7: Why do customers buy from you?

The next step is to understand why your customers buy from you. Why should they choose your business over your competitors? What are the advantages that you offer to them? The answer to these questions will form the basis of your marketing plan.

You have to be honest when it comes to this question. Moreover, you must understand why the customers buy from you. There are multiple answers to this question. Some of them include:

Your product or service is unique and better than the other competitors in this industry. You are the most affordable option for your customers. Your customer service is excellent. You offer a wide variety of products or services to your customers. You have a good reputation in this industry. Your company has been in the business for several years and has gained the trust of the clients.

You should be able to answer why the customers buy from you and list the benefits that they get by choosing you. The advantages that you offer to your customers can be used to form the basis of your communication plan.

Step 8: Who is your target market?

You must know who your target market is before you start advertising your product or service. If you do not have a clear idea about your target market, then you are likely to waste money on advertising to the wrong people. To find out who your target market is, speak to your friends, family and co-workers. You can also conduct a survey. Market research is one of the most important steps in your business plan. You will be marketing your product or service to your target market. To help you locate your target market, you need to know where they live, what they do, how much they earn and whom they buy from. Once you know who your target market is and what makes them tick, you are ready to come up with a plan on how you will attract them.

Although consumption of goods and services has always been an important way to build a business, the way that consumers find products and services has changed dramatically in recent years. Today, more than ever, consumers are looking for convenience. They want the ability to shop online and get what they want when they want it. This creates new opportunities for businesses to provide products and services that meet those demands.

In today’s world of fashion, many people like to dress up in the latest style. The fashion industry has a lot of varieties. Then, people can find something that satisfies their needs. However, some of the best clothes come from second-hand shops. Second-hand clothes can often be very stylish and eye-catching. They can also be a good way to save your money because you may be able to buy them for a much lower price than you would with new clothes.

GEMO is a French clothing retailer, which operates a franchise of clothing stores. There, new and also second-hand clothing are sold via ‘'corners'’ in three of its shops in France. The company’s concept is to offer a ‘'new look'’ to second-hand clothes, but only uses items that are in excellent condition. Half of the clothes that are sold are from the band GEMO itself and the other half comes from other brands. Kiabi is another French cloth brand that decided to open second-hand corners in its clothes stores.

H&M is a fashion retailer that includes online and physical stores. In 2016, H&M was the second-largest clothing company in the world. In their online shop, they now have an area for second-hand clothes. This is a great way to recycle clothes and make room for new items in customers’ wardrobes.

H&M’s online second-hand shop is called rewear.hm. It is a great way to recycle clothes. With it, consumers can sell unwanted items, or even find bargains on designer brands. You can give your clothes a second life through Rewear. If you are based in Canada, you can resell any piece of clothing of any brand.

The second-hand items are sold at discounted rates. Rewear is defined as ‘'a space to buy and sell previously owned (and loved!) styles'’. When people’s clothes are sold, they can either get a direct deposit or receive an H&M gift card with an added value of 20%.